Analysis - Logo - (A02/a/2-3)
The Old Logo
Find out by reading the comments below from the new managers what ideas they have for the new logo.

Write down your initial thoughts about how you will investigate other logos to get some ideas and how will you get feedback from people about your new design(s)

What are your initial ideas for a new logo.

Mr and Mrs C. Side's Comments about the current logo

A bit boring, doesn’t give the impression of a comfortable, relaxing, modern seaside hotel
Don’t like the colours
(Info - The Sea View Hotel is based in Bridlington)

Suggestions

Needs some kind of image – NOT CARTOONY

Needs a clean bright feel to it

Needs to suggest 'relaxation, fun and holiday’

has to indlude the name of the hotel and some graphics designed by you

Limitations

Must be usable as a logo on paper and any other forms

Must be good enough to use outside the hotel on a board

Must look equally good in monochrome as well as colour as many documents will have to be printed / phocopied in black & White